CEO & Booking Agent
Marian Liebowitz, D. M. A.
I’m Marian Liebowitz and I build bridges between performers, venues, and resources to create enriching experiences tailormade to your community. We start by talking in depth about your presenting goals and how my artists can deliver on your vision. As a professor emeritus of music entrepreneurship and organizational consultant, I want to understand how we can engage all the members of your community, young and old, through our concerts, fun pop-up events, and unique outreach programs- backed by study guides. We specialize in Latinx audience engagement! I hope you will enjoy this carefully curated roster of the best ensembles in world music, folklorico dance, jazz and classical genres.
More about Marian:
Marian Liebowitz is an acclaimed musician, professor, consultant, and executive director with international credentials. As a professional classical clarinetist, she appeared on stages the world over. Winner of the U.S. State Department/Kennedy Center 1997 Artistic Ambassador Competition, she was one of a small number of wind soloists ever to be selected for the California Arts Council Touring Artists Roster. “Initially, I booked concerts for myself. Then, I realized that not everybody could do what I could do. That’s when I realized that I could be of service. I transitioned into management after a life on the road and 20 years of artist management through San Diego State University. I mentor. I look at the bigger picture, at more than just where do we get our next gig?”
Marian has served as a booking agent since 1992, when she founded the San Diego State University Adams’ Project Performers Network. The Adams’ Project was a booking agency for emerging student, alumni, and faculty performers. Under these auspices, the best SDSU musicians were booked at well over 150 events per year nationwide. After retiring as a clarinetist, Marian founded her own professional Booking Agency and Marian Liebowitz Artist Management (MLAM) has flourished ever since.
MLAM manages two different artists rosters. The first includes worldwide touring ensembles based in San Diego or Los Angeles. The second, the SoCal artist roster, offers musicians for regional bookings. “I work for my artists from my own history as a performer. I know how to make a tour happen. I know what it is like to be on a different stage every night in a different city. I understand the industry from both sides of the theater. I know what’s involved. Artists have wanted me as their agent because I am their biggest fan. I’m tenacious, I’m driven, and I believe in my artists with my whole heart.”
A pioneer in the instruction of community outreach techniques for performers, she launched Heartpower Performances in 2009 with the express purpose of sending musicians into venues with at-risk audiences such juvenile offenders, disabled veterans, hospitalized patients, and any population that can’t normally attend public concerts. When considering new groups for the MLAM roster, Marian looks for this value system. All MLAM groups offer engaging outreach shows for all populations.
“Entrepreneurial mentorship helps foster successful professionals in the arts.” This is the philosophy that guides Dr. Marian Liebowitz both as a Booking Agent and as a Professor Emeritus of Music at San Diego State University. Her clients and students alike have reaped the benefit of Marian’s dual career track, first as a globe-trotting classically trained concert clarinetist, then later as a college instructor. She has helped hundreds of students and professionals to strategize their best career moves. She is a valued organizational consultant with many accolades to her credit.
Marian is a past recipient of the California State University Bautzer Faculty Award for excellence in fundraising, a skill she now uses to advise her organizational clients. She is also a successful grant writer, having secured funds from such notable organizations as the National Endowment for the Arts, the Disabled American Veterans Charitable Trust, and the California Arts Council.